For several years now, Wister has been a part of the Collective for Digital Marketing Actors (CPA France), in order to develop its market and allow all digital marketing actors to improve this field together.
Created in 2008, the CPA (Collectif Pour les Acteurs du Marketing Digital) is the professional union of digital marketing players, a sector of activity that forms the basis of any digital acquisition strategy. The CPA represents expert publishers and service providers, offering independent and customized solutions to digital marketing decision-makers (advertisers and e-merchants) to support their development.
Through its actions (White Papers, Quality Charters, Recommendations, Events & Networking), the CPA meets four main objectives:
– To regulate a teeming and constantly changing market;
– To inform on the best practices of digital acquisition;
– To ensure their implementation in the application of the legal framework;
– To represent the rights and interests of its members.
With the proliferation of acquisition models and increasingly complex user journeys, CPA members are committed to putting their expertise, their understanding of the industry and their spirit of innovation to work for their clients.
For Wister, the CPA is first and foremost a way to participate in the development of digital marketing with other industry experts and to ensure the sustainability of our industry.
