Paris, July 1, 2026
Wister, a leading global operator-trusted provider of mobile services and digital content specialized in Direct Carrier Billing (DCB) user acquisition, announces the strengthening of its operations across the Middle East with active deployments now live in Kuwait, Iraq, Saudi Arabia, and the United Arab Emirates.
This expansion marks an important milestone in Wister’s international growth strategy and reinforces the company’s commitment to supporting telecom operators and digital partners across high-potential mobile markets in the region.
A High-Growth Region for Mobile Monetization
The Middle East continues to represent a strategic growth region for Direct Carrier Billing and mobile digital services, driven by strong smartphone penetration, increasing digital content consumption, and growing demand for frictionless payment experiences.
The Middle East & Africa digital payments market is valued at $275 billion in 2026 and is expected to reach $462 billion by 2031, supported by accelerating adoption of mobile payment ecosystems and digital subscription services.
Across these four markets, Wister is strengthening its ability to support telecom operators and digital partners with scalable, operator-aligned monetization models combining performance, compliance, and long-term sustainability.
The company currently deploys more than 20 operator partnerships and premium mobile services across these strategic markets, spanning high-engagement verticals including sports, wellness, entertainment, educational content, short-drama and family-focused experiences.
Wister’s regional approach combines sustainable user acquisition, premium subscription services, performance optimization, fraud prevention, traffic quality monitoring, and post-sale customer experience management in order to support long-term ecosystem growth and reinforce user trust.
Expanding Operations Across Strategic Middle East Markets
Operating across Europe, the Middle East, Africa and Asia, Wister collaborates with more than 40 telecom partners worldwide and delivers premium mobile subscription services to millions of users globally.
The company’s expansion across the Middle East reflects its strategy to strengthen long-term collaborations with telecom operators, advertisers, publishers, and digital ecosystem players seeking trusted, scalable, and performance-driven mobile monetization solutions.
“The Middle East represents a major strategic growth region for Wister and a key market for the future of mobile monetization. Through our expansion across Kuwait, Iraq, Saudi Arabia, and the UAE, we are reinforcing our commitment to building long-term partnerships with telecom operators and digital ecosystem players while deploying scalable, high-quality mobile services adapted to local market dynamics “ – Olivier Lambolez, Chief Commercial Officer at Wister.
About Wister
Wister is a leading global operator-trusted provider of mobile services and digital content, specialized in Direct Carrier Billing (DCB) user acquisition. Since 2003, Wister has been delivering innovative products and solutions that enable users to easily discover and enjoy premium digital content on their smartphones.
Operating across Europe, the Middle East, Africa, and Asia, Wister distributes high-quality educational, audiovisual, sports, and gaming content to millions of users through secure carrier billing systems.
With a strong focus on performance, compliance, and long-term partnerships, Wister supports content providers and mobile operators in scaling sustainable digital services.
Learn more at wister.fr – Contact: Lydia Berkani – lydia.berkani@wister.fr
Source : Mordor Intelligence – « Middle East And North Africa Digital Payments Market (2026–2031) ».
