Paris, April 30, 2026
Already active in Asia through several operator partnerships, Wister announces a
new phase of strategic acceleration across the ASEAN region. This milestone
marks a significant strengthening of its global strategy centered on Direct
Carrier Billing (DCB), serving premium digital content.
Wister leverages an integrated DCB infrastructure designed to maximize mobile
monetization performance through optimized user journeys and offerings tailored
to local market dynamics.
A Structured Acceleration in a Key Market
The ASEAN region is currently one of the most dynamic markets worldwide for
Direct Carrier Billing. Driven by strong mobile penetration and growing adoption of
micro-transactions, it offers a highly favorable environment for carrier billing and
the monetization of premium digital content.
The global DCB market is estimated at nearly USD 50 billion in 2025 and is
expected to exceed USD 90 billion by 2032, with a significant contribution from the
Asia-Pacific region. In this context, Wister is intensifying its presence in ASEAN to
strengthen operator partnerships, expand DCB integrations, and accelerate the
monetization of premium digital content across high-growth verticals,
particularly mobile entertainment and short dramas.
« ASEAN is a region we already know well. This new phase represents a structured
acceleration of our presence. Direct Carrier Billing is a key lever to streamline
mobile payments and improve conversion across premium digital content. We
are seeing growing demand from operators and platforms for integrated
solutions that combine technological infrastructure with commercial
performance » – Olivier Lambolez, Chief Commercial Officer, Wister.
Dramaclip: Capitalizing on the Growth of Short Dramas
Wister also announces the launch of Dramaclip, a dedicated entity focused on
premium short-form series designed for mobile consumption. Positioned within
one of Asia’s fastest-growing content segments, Dramaclip combines
high-intensity narrative production with micro-payment and subscription models
powered by Direct Carrier Billing, optimizing both conversion and retention.
The short drama market has rapidly evolved into a multi-billion-dollar industry,
with global revenues estimated between USD 5 to 10 billion in 2025, and expected
to exceed USD 10–15 billion by 2030. Asia represents the core of this growth,
accounting for a significant majority of global revenues, driven by strong user
engagement and highly efficient monetization models.
By integrating Direct Carrier Billing into this high-growth segment, Dramaclip
enables frictionless payments and significantly improves user conversion,
particularly in markets where traditional payment methods remain
under-penetrated. This approach reflects proven monetization dynamics in Asia,
where a substantial share of users are willing to pay to unlock episodic content.
With Dramaclip, Wister strengthens its position at the intersection of mobile
monetization and high-engagement content, capturing value from one of the
most dynamic and scalable digital entertainment segments globally.
A New Phase of International Growth
This acceleration in the Asian market, combined with the deployment of the
launch of Dramaclip, marks a significant milestone in Wister’s growth trajectory.
By reinforcing its Direct Carrier Billing infrastructure and expanding its content
verticals, Wister reaffirms its ambition to become a leading international player
in the mobile monetization of digital content.
About Wister
Wister is a leading operator-trusted provider of mobile services and digital
content, specialized in Direct Carrier Billing (DCB) user acquisition. Since 2003,
Wister has been delivering innovative products and solutions that enable users to
easily discover and enjoy premium digital content on their smartphones.
Operating across Europe, Africa, Asia and the MENA region, Wister distributes
high-quality educational, audiovisual, sports, and gaming content to millions of
users through secure carrier billing systems.
With a strong focus on performance, compliance, and long-term partnerships,
Wister supports content providers and mobile operators in scaling sustainable
digital services.
Learn more at wister.fr – Contact: Lydia Berkani – lydia.berkani@wister.fr
